As Elizabeth said: “My brand is about creating beautiful things stemming from fear, necessity, trial and error, loss, and hard work, and about wanting a good future for me and my kids. The collection is about doing my very best and acknowledging it’s a good thing to ask for help and encouraging others to do the same. My brand is about showing people that even though the road less traveled is often scarier, it is that much more fulfilling.
My desire with my brand, my 3rd baby, is to create a bespoke experience from beginning to end. From my packaging, to my product, to my voice, to my customer service, and through who I am as an individual.”